Hair Dye Alter Ego Technofruit Color 100ml in shade 7/7, an ideal professional solution for those who want rich, bright and long-lasting colour. Thanks to the innovative formula enriched with natural fruit extracts, it protects and nourishes the hair fiber during treatment, guaranteeing maximum softness and vitality at the end of the application. The creamy texture ensures uniform color distribution, facilitating the dyeing process and offering homogeneous and intense results. Perfect for covering gray hair and for those looking for a professional result directly at home, this dye combines effectiveness, respect for the hair and long-lasting shine, enhancing the natural beauty of each hair.