Hair Dye Alter Ego Technofruit Color 100 ml (tone 5/7) offers intense and long-lasting colour, enriched with nourishing ingredients to protect the hair fibre. Thanks to its innovative formula, it guarantees optimal coverage of gray hair and a natural shine that enhances every shade. Ideal for those who want a professional result at home, this dye ensures ease of application and excellent hold without compromising the health of the scalp. The Technofruit range stands out for the use of specific elements that keep hair soft, elastic and resistant. Perfect for renewing your look in style, it offers a perfect combination of lively pigmentation and delicate treatment.