Discover Le Rouge Velvet Matte: a formula that, for the first time, guarantees a volumized effect for 24 hours** with a natural blurring matte finish. Le Rouge Velvet Matte combines high coverage and long wear with 6 hours of hydration*. From the very first application, lips appear plumped, smoothed, and fuller. A natural matte lipstick available in a wide range of 17 shades, to find the perfect tone and achieve an instant radiant effect. - Benefits: Long-lasting, volumizing effect, moisturizing - Finish: Natural blurring matte - Key ingredients: Hyaluronic Acid and Shea Butter complex - Coverage: High A NEW COUTURE ICON Le Rouge Velvet Matte celebrates couture heritage with its new elegant and bold silhouette. Embellished with the 4G emblem of Givenchy, the lipstick's slim design allows for ultra-precise application. An iconic 4G logo adorns the packaging, emphasizing its sleek design. VISIBLY PERFECTED LIPS Volumizing effect 24 hours** Smoothing effect 12 hours** A NATURAL MATTE FINISH WITHOUT COMPROMISE Wear 12 hours** Even color 24 hours** No smudging for 24 hours** INSTANTLY PROTECTED LIPS Moisturizing effect 6 hours* 50% increase in hydration after application* Comfort 6 hours* *INSTRUMENTAL TEST ON 33 WOMEN **CLINICAL TEST ON 25 WOMEN ***SELF-ASSESSMENT ON 25 WOMEN TIPS AND APPLICATION Starting from the center of the lips, apply Le Rouge Velvet Matte outwards to the corners of the mouth, beginning with the upper lip and continuing with the lower lip. Pair Le Rouge Velvet Matte with Le Rouge Baume for an even more caring effect. 1. Apply Le Rouge Baume and let the 24-hour* hydrating effect, guaranteed by 96%** naturally derived ingredients, work. 2. Remove excess before applying Le Rouge Velvet Matte for a couture blurring matte finish. *Instrumental test on 10 subjects **Based on ISO 16128 standard. Including water. The remaining 4% contributes to the sensory texture of the formula and its integrity.