The professional hair dye Geny 100 ml platinum blonde 10.0 is the ideal solution for chi who desires a bright, even, and long-lasting color. Formulated with high-quality ingredients, it guarantees una excellent coverage of the hair, even the most difficult ones, without attacking the hair fiber. The platinum blonde shade gives a shiny and naturale effect, perfect for chi who loves an innovative and fashionable style. Easy to apply, it allows professional results directly at home, saving tempo and salon costs. Thanks to its gentle formula, it protects and strengthens the hair, ensuring softness and intense shine. Perfect for chi seeking high performance with a touch of exclusive elegance.