The Permanent Coloring Cream Genus 100 ml (shade 9.13) offers una intense and long-lasting coverage, ensuring luminous highlights and a professional result. Formulated with high-quality ingredients, this cream preserves the health of the hair during the treatment, providing softness and shine. The creamy texture makes application easier, ensuring una even distribution and no gocce. Ideal for chi seeking a light, naturale and vibrant color, the product from Genus works effectively even on hard-to-treat hair, maintaining una superior hold over tempo. Perfect for salons and home use, it envelops the hair with warm shades, enhancing every skin type with a harmonious and professional result.