The Permanent Coloring Cream Genus 100 ml, shade 11.0, is the ideal solution for chi who wants a brilliant, long-lasting color with professional results. Thanks to its innovative formula, it ensures una complete coverage of white hair, evening out the tone and giving brightness naturale to every strand. Enriched with high-quality ingredients, it respects the hair fiber, avoiding frizz and keeping the hair soft and silky after coloring. Easy to apply, it is suitable both for home use and salon treatments. Perfect for chi looking for una intense and long-lasting color in tempo, guaranteeing a healthy and well-groomed look with a simple gesture. A must for daily care and style.