The first perfume of our collection was conceived in memory of the origins of the family Frapin, who settled in Charente in 1270, and was inspired by the grape variety from which cognac was once distilled, now replaced by Ugni Blanc: Folle Blanche. Folle means crazy, and indeed, with its cornucopia of gourmand aromas, 1270 is insanely delicious, to the point of being undecided whether to drink it or spray it on your skin. In French, white is blanche, yet 1270 is anything but white: its range of warm hues runs from the gold of pineapple to candied orange and amber resins, from the purple of plums and the rust of hazelnuts to the toasted brown of cocoa and coffee.