After the extraordinary success of PURO Lipstick, able to combine make-up and skincare by offering color and treatment, comfort and hydration, the new version with a matte finish has arrived. Thanks to its next-generation formula, PURO Lipstick Matte envelops the lips with an ultra-thin, full-coverage, and adherent film, releasing the intense purity of pigments, selected according to the rigorous standards of Collistar Clean Research®. A long-lasting performance, able to give softness and hydration to the lips. A creamy, melting, and velvety texture, extremely sensorial and comfortable. Easy to apply, this lipstick features a specially shaped tip that allows perfect definition of the contours. Once applied, it keeps the lips hydrated and protected, ensuring a comfortable hold with an intense and full matte finish. Formulated with a totally sustainable Italian active ingredient – Aglianico grape extract – which has a restructuring, smoothing, and hydrating action, PURO Lipstick Matte not only stimulates hyaluronic acid synthesis, protects and repairs the lips, but also contains exclusive hyaluronic acid microspheres that enhance its moisturizing effectiveness, preventing the lips from drying out over time. A vegan-friendly treatment formula without mineral oils, for high-performance make-up and clean*. Housed in an elegant black packaging with a matte finish, PURO Lipstick Matte Collistar is available in 9 contemporary and vibrant colors, including the iconic Rosso Milano (111).