Clairol Premium Demi-Permanent Hair Color With Soy ComplexBoost your clients' shine by up to 65%* with Soy Complex formula. This gentle, no ammonia, demi formula contains our exclusive Soy Complex to nourish, smooth and deliver color so luminous it reflects. For bowl and brush application. Can be used immediately after relaxing.Soys Beauty Benefits * A natural shine enhancer and source of Vitamins A and E * Contains antioxidants with anti-aging properties * Acts as an emollient, moisturizing and conditioning the hair