CHI Color Illuminate Platinum Blonde Shampoo

CHI Ionic Color Illuminate Color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color Illuminate directly deposits color dyes or tones in one easy step. It features Silk Amino Complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery.

Key Benefits:

Helps maintain salon-fresh color in natural hair color and color treated hair
Offers color preservation and color balance in one step
Can be used weekly or daily, depending on desired results
Silk Amino Complex conditioning agents replenish moisture in chemically treated hair
Create custom shades by intermixing colors for endless possibilities


How to Use:
Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner.