CHI Chroma Paint

CHI semi-permanent hair color with Innovative Chroma Intense Dye Technology was created for longer-lasting and more intense colors.

Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deeply conditioning. Using silk proteins to help strengthen the hair and add brilliant shine, hair appears brighter and more vibrant.

Healthy coditioning formulation.
Ammonia free and deep conditions the hair with silk and aloe; hair appears brighter and more Vibrant.

Long Lasting color
Color duration maintains up to 80% true tone color retention after 30 shampoos.