Black Rifle Coffee Company Loyal Spirit is a caffeinated light roast coffee that is always ready, always faithful, and always delicious. A smooth, drinkable coffee that pops with notes of bright citrus, chocolate and berries. Black Rifle Coffee Company serves coffee and culture to people who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country, and we are committed to supporting veterans, law enforcement, and first responders.