Avon Anew Platinum SPF 20 lifting day cream with Protinol⢠50 ml an advanced solution for the care of mature skin, formulated to give a visible lifting effect and daily protection. Thanks to Protinol⢠technology, this cream stimulates the natural production of collagen, improving skin elasticity and firmness. Its rich and light formula at the same time helps to reduce deep wrinkles and fine lines, giving a younger and smoother appearance. The addition of SPF 20 sun protection helps defend the skin from UVA/UVB damage responsible for premature aging. Ideal for those who want an effective and complete treatment, Avon Anew Platinum perfect for keeping skin toned, hydrated and luminously young every day.