My permanent hair color by Elisir from Apivita Permanent coloring with the innovative color magnet system. Complete gray coverage, color naturale vibrant and long-lasting color. | It is enriched with the innovative color magnet system that stabilizes and seals the color in the hair fiber. It offers una Full gray coverage and vibrant, long-lasting color. | It has una pleasant fragrance and una formula that respects the naturale scalp balance. The consistency is creamy and non-drip, to ensure una easy application.