Alter Ego Technofruit Color Semi-permanent Hair Dye 7/7, 100 ml pack, the ideal solution for chi who wants a vibrant and long-lasting color without long-term commitment. Thanks to its innovative and gentle formula, it guarantees una even coverage and intense shine, nourishing the hair during application. Easy to apply, it gives a luminous finish and preserves the naturale softness of the hair, avoiding excessive damage. Perfect for chi who wants to experiment with new shades or refresh their color, this dye allows you to change your look with ease and speed. Alter Ego Technofruit is synonymous with professional quality, suitable for every hair type and ideal for chi seeking professional results directly at home.