Alter Ego Technofruit Color Semi-Permanent Hair Dye 7/0 Blonde, 100 ml pack, the ideal solution for chi who wants a naturale and luminous color without long-term commitment. Thanks to its innovative formula enriched with natural fruit extracts, it protects and nourishes the hair during coloring, guaranteeing a una soft and silky texture. Easy to apply, it offers an even, vibrant and shiny result, enhancing the blonde shade with warm and natural highlights. Perfect for chi who wants to change their look in a modo temporary way without damaging the struttura of the hair. Alter Ego Technofruit combines care and color in a single product, ideal for keeping hair healthy and visibly stronger.