Alter Ego Blondego Pure Diamond Lift a 60ml lightening hair dye, formulated to offer flawless and professional results. Enriched with purifying extracts and illuminating agents, it guarantees homogeneous and natural lightening, preserving the hair fibre. The Pearly Ash shade gives cold reflections, ideal for those who want a sophisticated and modern look, eliminating unwanted shades and yellowing. Thanks to its delicate formula, it respects the health of the hair, keeping it soft, shiny and vital even after treatment. Perfect for professional or home use, Blondego Pure Diamond Lift enhances every type of hair, ensuring a clear and luminous effect without compromises, for visible and long-lasting results.