Blonde, gray, or lightened hair needs constant care to maintain a pure and brilliant shine in the tempo. Sun, pollution, technical treatments, and styling can in fact alter its brightness, often highlighting unwanted yellow tones. The Alama No-Yellow Shampoo, thanks to its special formula enriched with violet pigment, eliminates unwanted yellow tones from blonde, gray, or lightened hair for a cool blonde effect. After applying the shampoo, hair is soft and shiny with an incredible icy blonde reflection. The rich formula based on Grape Marc Extracts and Silk Proteins is a true natural antioxidant, useful for strengthening and hydrating the hair. The synergy with the violet pigment makes No-Yellow a valuable ally for maintaining the beauty and brightness of blonde, lightened, and gray hair. Formulated with silk proteins and grape marc extract, it tones bleached hair and highlights, reducing unwanted reflections.