The permanent coloring cream Genus 100 ml shade 12.1 offers una intense and long-lasting coverage, ideal for chi those who want a bright and naturale look change. Thanks to its advanced formula, it ensures una even color distribution, while at the same tempo time respecting the struttura of the hair and guaranteeing softness and shine. Enriched with nourishing ingredients, it protects the hair fiber during the coloring process, reducing the risk of breakage and delivering a long-lasting professional result. Perfect for both home and salon use, this cream is easy to apply and adapts to different styling needs, giving vivid highlights and una intense shades that enhance every hair type.