Customized Golf, Keep It Cool Towel - 4Hr Cooling & Reusable, Athletes, adventurers, weekend warriors, and amusement park enthusiasts know the power of a reusable cooling towel when temps rise. Simply rinse in cold water and wring it out - the material retains water while remaining dry to the touch, helping you beat the heat for up to 4 hours. Once dry, you can store it away in the plastic case until you need a way to cool down again. Cooling towel retains water while remaining dry to touch. ... #KPCLTWL $5.42/each.